{"id":937,"date":"2025-10-27T11:47:03","date_gmt":"2025-10-27T11:47:03","guid":{"rendered":"https:\/\/www.sokisahtel.net\/black-friday-why-its-not-just-about-discounts-but-also-about-smart-shopping\/"},"modified":"2026-07-20T15:04:50","modified_gmt":"2026-07-20T12:04:50","slug":"black-friday-why-its-not-just-about-discounts-but-also-about-smart-shopping","status":"publish","type":"post","link":"https:\/\/www.sokisahtel.net\/blog\/en\/black-friday-why-its-not-just-about-discounts-but-also-about-smart-shopping\/","title":{"rendered":"BLACK FRIDAY \u2013 WHY IT\u2019S NOT JUST ABOUT DISCOUNTS, BUT ALSO ABOUT SMART SHOPPING"},"content":{"rendered":"<ul class=\"simpletoc\">\n<li>\n<a class=\"smooth-scroll\" href=\"#where-did-black-friday-actually-come-from\">Where did Black Friday actually come from?<\/a><\/li>\n<li>\n<a class=\"smooth-scroll\" href=\"#black-friday-controversies-how-much-is-too-much\">Black Friday controversies: how much is too much?<\/a><\/li>\n<li>\n<a class=\"smooth-scroll\" href=\"#get-your-christmas-gifts-before-the-december-madness\">Get your Christmas gifts before the December madness<\/a><\/li>\n<li>\n<a class=\"smooth-scroll\" href=\"#gift-ideas-for-black-friday-week\">Gift ideas for Black Friday week<\/a><\/li>\n<li>\n<a class=\"smooth-scroll\" href=\"#how-to-avoid-rabate-traps\">How to avoid rabate traps<\/a><\/li>\n<li>\n<a class=\"smooth-scroll\" href=\"#black-friday-at-sokisahtel-not-just-a-day-of-discounts\">Black Friday at Sokisahtel, not just a day of discounts<\/a><\/li>\n<\/ul>\n<p>Black Friday. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Black_Friday_(shopping)\" target=\"_blank\" rel=\"noreferrer noopener\">A day<\/a> when the internet breaks and online stores all sing together at once: \u201cproducts up to 70% off.\u201d In America, people are already standing in line before sunrise; in Estonia, people open dozens of online shops on their phones at the same time to \u201cfind a good deal.\u201d<\/p>\n<p>But where did Black Friday actually begin, why has it become so popular, and at the same time, why has this day also been called so controversial?<\/p>\n<p>And most importantly, why are <strong><a href=\"https:\/\/www.sokisahtel.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sokisahtel\u2019s Black Friday offers<\/a><\/strong> the smartest way to start the gift season this year?<\/p>\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sokisahtel.net\/en\/collections\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/juss_1-683x1024-1.png\" alt=\"\u201cBest Dad\u201d cotton socks in a gift box, the perfect choice for any occasion!\" class=\"wp-image-7363\" srcset=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/juss_1-683x1024-1.png 683w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/juss_1-200x300-1.png 200w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/juss_1-768x1152-1.png 768w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/juss_1-780x1170-1.png 780w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/juss_1-600x900-1.png 600w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/juss_1-550x825-1.png 550w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/juss_1-370x555-1.png 370w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/juss_1-255x383-1.png 255w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/juss_1.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h2 class=\"has-medium-font-size\" id=\"where-did-black-friday-actually-come-from\"><strong>Where did Black Friday actually come from?<\/strong><\/h2>\n<p>Black Friday began in the United States in the 1960s, when stores wanted to draw people back into the shops the day after Thanksgiving. The term \u201cBlack\u201d originally referred to accounting, the day when businesses moved from being \u201cin the red\u201d (loss) to \u201cin the black\u201d (profit). Over time, it evolved into a global shopping event that kicks off the holiday season at the end of November.<\/p>\n<p>The tradition reached Estonia in the mid-2010s and has since become one of the biggest online shopping periods of the year. Statistics show that during Black Friday week in 2024, e-commerce in Estonia <strong>grew by nearly 40%<\/strong> compared to an average week. At the same time, more and more people have begun to ask whether all of this really makes sense.<\/p>\n<\/div>\n<\/div>\n<h2 class=\"has-medium-font-size\" id=\"black-friday-controversies-how-much-is-too-much\"><strong>Black Friday controversies: how much is too much?<\/strong><\/h2>\n<p>Although Black Friday brings discounts and excitement, it has also become a symbol of overconsumption. Each year, an estimated <strong>30,40% of purchased items go unused<\/strong>. Both the planet and our wallets suffer, as impulse buys fill closets with \u201cmust-have\u201d things that were never really needed, but were a good deal.<\/p>\n<p>This raises the question: should Black Friday be about \u201cbuy everything that\u2019s cheap,\u201d or rather \u201cshop smart, buy what you actually need\u201d?<\/p>\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h2 class=\"has-medium-font-size\" id=\"get-your-christmas-gifts-before-the-december-madness\"><strong>Get your Christmas gifts before the December madness<\/strong><\/h2>\n<p>In fact, Black Friday is the <strong>perfect time to start your <a href=\"https:\/\/www.sokisahtel.net\/en\/collections\/christmas-socks\" target=\"_blank\" rel=\"noreferrer noopener\">Christmas<\/a> shopping <\/strong>, not for rushing, but for planning. While the weeks before Christmas often bring panic (\u201ceverything\u2019s sold out,\u201d \u201cdelivery is delayed,\u201d \u201cI have no idea what to give\u201d), Black Friday week 2025 (this year from <strong>November 24,28<\/strong>) offers a chance to take a breath and choose calmly.<\/p>\n<p>Sokisahtel\u2019s <strong>Black Friday offers<\/strong> are created with exactly this idea in mind, to help people find gifts that are <strong>truly meaningful and long-lasting<\/strong>. Not impulse buys, but things that bring warmth and joy even after the holidays.<\/p>\n<\/div>\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sokisahtel.net\/en\/collections\/advent-calendars\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_calendra_1-683x1024-1.png\" alt=\"An Advent calendar is a 4-week adventure where each day brings a new pair of socks!\" class=\"wp-image-7360\" srcset=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_calendra_1-683x1024-1.png 683w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_calendra_1-200x300-1.png 200w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_calendra_1-768x1152-1.png 768w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_calendra_1-780x1170-1.png 780w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_calendra_1-600x900-1.png 600w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_calendra_1-550x825-1.png 550w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_calendra_1-370x555-1.png 370w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_calendra_1-255x383-1.png 255w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_calendra_1.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background\" href=\"https:\/\/www.sokisahtel.net\/en\/new-products\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>THINGS THAT BRING WARMTH AND JOY, FIND THEM <span style=\"text-decoration: underline;\">HERE<\/span>!<\/strong><\/a><\/div>\n<\/div>\n<h2 class=\"has-medium-font-size\" id=\"gift-ideas-for-black-friday-week\"><strong>Gift ideas for Black Friday week<\/strong><\/h2>\n<p>If you\u2019re looking for something practical, beautiful, and made with heart, Sokisahtel\u2019s selection has plenty of options that fit perfectly both in a gift bag and in a sock drawer:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.sokisahtel.net\/en\/collections\/alpaca-merino-and-angora-wool\" target=\"_blank\" rel=\"noreferrer noopener\">Merino wool socks<\/a><\/strong>, the perfect choice when you want to give the gift of warmth. They\u2019re durable, breathable, and keep feet warm even on the coldest winter days. And a pair of socks is always a welcome addition to any gift bag!<\/li>\n<li><strong><a href=\"https:\/\/www.sokisahtel.net\/en\/for-women\/gift-ideas-for-women\" target=\"_blank\" rel=\"noreferrer noopener\">Gifts for her<\/a><\/strong>, We\u2019ve created a special gift category on our website, but the undisputed favorites every holiday season are our soft <a href=\"https:\/\/www.sokisahtel.net\/en\/collections\/alpaca-scarves-and-plaids\" target=\"_blank\" rel=\"noreferrer noopener\">alpaca wool scarves and blankets<\/a>. Alpaca wool is wonderfully warm and luxurious. These scarves and throws are made from soft, cozy wool that\u2019s perfect for chilly Estonian winter evenings. An elegant scarf makes a lovely gift that keeps her neck warm and comfortable.<\/li>\n<li><strong>Gifts for children<\/strong>, a sock <a href=\"https:\/\/www.sokisahtel.net\/en\/collections\/advent-calendars\" target=\"_blank\" rel=\"noreferrer noopener\">Advent calendar<\/a> full of surprises or a <a href=\"https:\/\/www.sokisahtel.net\/en\/collections\/7-day-sock-packs\" target=\"_blank\" rel=\"noreferrer noopener\">7-pair gift box<\/a> that makes every morning exciting. Each pair is different, some funny, some festive, some soft and warm. A gift like this brings not only warmth but also joy throughout the entire month of December. The sock Advent calendar is the perfect way to make the countdown to Christmas fun, and to make the elves\u2019 job a little easier!<\/li>\n<\/ul>\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sokisahtel.net\/en\/collections\/alpaca-merino-and-angora-wool\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/lamb_merino_wool_giftbox_sokisahtel-683x1024-1.png\" alt=\"Black Friday falls during the cold season, the perfect time for warm socks.\" class=\"wp-image-7355\" srcset=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/lamb_merino_wool_giftbox_sokisahtel-683x1024-1.png 683w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/lamb_merino_wool_giftbox_sokisahtel-200x300-1.png 200w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/lamb_merino_wool_giftbox_sokisahtel-768x1152-1.png 768w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/lamb_merino_wool_giftbox_sokisahtel-780x1170-1.png 780w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/lamb_merino_wool_giftbox_sokisahtel-600x900-1.png 600w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/lamb_merino_wool_giftbox_sokisahtel-550x825-1.png 550w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/lamb_merino_wool_giftbox_sokisahtel-370x555-1.png 370w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/lamb_merino_wool_giftbox_sokisahtel-255x383-1.png 255w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/lamb_merino_wool_giftbox_sokisahtel.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><figcaption>Merino wool socks, the perfect choice for a cold season.<\/figcaption><\/figure>\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background\" href=\"https:\/\/www.sokisahtel.net\/en\/collections\/alpaca-merino-and-angora-wool\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MERINO WOOL<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sokisahtel.net\/en\/collections\/advent-calendars\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/advendikalender_isadepa_ev-683x1024-1.png\" alt=\"Black Friday discounts offer a unique opportunity to save significantly.\" class=\"wp-image-7356\" srcset=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/advendikalender_isadepa_ev-683x1024-1.png 683w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/advendikalender_isadepa_ev-200x300-1.png 200w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/advendikalender_isadepa_ev-768x1152-1.png 768w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/advendikalender_isadepa_ev-780x1170-1.png 780w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/advendikalender_isadepa_ev-600x900-1.png 600w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/advendikalender_isadepa_ev-550x825-1.png 550w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/advendikalender_isadepa_ev-370x555-1.png 370w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/advendikalender_isadepa_ev-255x383-1.png 255w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/advendikalender_isadepa_ev.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><figcaption>A sock advent calendar, where each pair is different.<\/figcaption><\/figure>\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background\" href=\"https:\/\/www.sokisahtel.net\/en\/collections\/advent-calendars\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ADVENT CALENDAR<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sokisahtel.net\/en\/collections\/7-day-sock-packs\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_gift_1-683x1024-1.png\" alt=\"What could be more exciting than new socks every day! The weekly sets bought during Black Friday will keep making you happy for a long time.\" class=\"wp-image-7357\" srcset=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_gift_1-683x1024-1.png 683w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_gift_1-200x300-1.png 200w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_gift_1-768x1152-1.png 768w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_gift_1-780x1170-1.png 780w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_gift_1-600x900-1.png 600w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_gift_1-550x825-1.png 550w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_gift_1-370x555-1.png 370w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_gift_1-255x383-1.png 255w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/christmas_gift_1.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><figcaption>A gift set of 7 pairs of socks makes every morning exciting!<\/figcaption><\/figure>\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background\" href=\"https:\/\/www.sokisahtel.net\/en\/collections\/7-day-sock-packs\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GIFT SET<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"has-medium-font-size\" id=\"how-to-avoid-rabate-traps\"><strong>How to avoid r<\/strong>abate<strong> traps<\/strong><\/h2>\n<p>If you plan to make the most of the deals, do it smartly:<\/p>\n<ol>\n<li><strong>Make a list<\/strong> of what you truly need or want to give as a gift.<\/li>\n<li><strong>Compare prices<\/strong>, don\u2019t believe every \u201c-70%\u201d sign. Often prices are raised right before rebates, only to be lowered again to make it look like a discount.<\/li>\n<li><strong>Choose quality<\/strong>, one good product lasts longer than three cheap ones.<\/li>\n<li><strong>Check out local brands<\/strong>, there are many great creators in Estonia who offer good deals for Black Friday without sacrificing value or quality.<\/li>\n<\/ol>\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sokisahtel.net\/en\/collections\/alpaca-merino-and-angora-wool\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/alpaca_scarf_and_merino_socks_giftbox_sokisahtel-683x1024-1.png\" alt=\"Black Friday is the perfect time to buy products made from special fabrics or in larger sizes!\" class=\"wp-image-7365\" srcset=\"https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/alpaca_scarf_and_merino_socks_giftbox_sokisahtel-683x1024-1.png 683w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/alpaca_scarf_and_merino_socks_giftbox_sokisahtel-200x300-1.png 200w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/alpaca_scarf_and_merino_socks_giftbox_sokisahtel-768x1152-1.png 768w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/alpaca_scarf_and_merino_socks_giftbox_sokisahtel-780x1170-1.png 780w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/alpaca_scarf_and_merino_socks_giftbox_sokisahtel-600x900-1.png 600w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/alpaca_scarf_and_merino_socks_giftbox_sokisahtel-550x825-1.png 550w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/alpaca_scarf_and_merino_socks_giftbox_sokisahtel-370x555-1.png 370w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/alpaca_scarf_and_merino_socks_giftbox_sokisahtel-255x383-1.png 255w, https:\/\/www.sokisahtel.net\/wp-content\/uploads\/2025\/10\/alpaca_scarf_and_merino_socks_giftbox_sokisahtel.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-medium-font-size\" id=\"black-friday-at-sokisahtel-not-just-a-day-of-discounts\"><strong>Black Friday at Sokisahtel, not just a day of discounts<\/strong><\/h2>\n<p>At Sokisahtel, Black Friday isn\u2019t about rushing for discounts, but about making good choices. We don\u2019t believe that joy can be bought by the kilo. We believe that one warm pair of socks or a soft gift can make someone\u2019s day better, and that in itself is a real value.<\/p>\n<p>From <strong>November 24th to 28th<\/strong>, <span class=\"has-inline-color has-vivid-red-color\"><strong>Sokisahtel\u2019s Black Friday Week<\/strong><\/span> takes place, where you\u2019ll find truly worthwhile deals, not just meaningless discounts.<\/p>\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background\" href=\"https:\/\/www.sokisahtel.net\/en\/new-products\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FIND ALL THE NEW PRODUCTS FOR THIS AUTUMN,WINTER SEASON <span style=\"text-decoration: underline;\">HERE<\/span>!<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday. A day when the internet breaks and online stores all sing together at once: \u201cproducts up to 70% off.\u201d In America, people are already standing in line before sunrise; in Estonia, people open dozens of online shops on their phones at the same time to \u201cfind a good deal.\u201d But where did Black [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2001],"tags":[],"class_list":["post-937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gift-ideas"],"_links":{"self":[{"href":"https:\/\/www.sokisahtel.net\/en\/wp-json\/wp\/v2\/posts\/937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sokisahtel.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sokisahtel.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sokisahtel.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sokisahtel.net\/en\/wp-json\/wp\/v2\/comments?post=937"}],"version-history":[{"count":1,"href":"https:\/\/www.sokisahtel.net\/en\/wp-json\/wp\/v2\/posts\/937\/revisions"}],"predecessor-version":[{"id":3040,"href":"https:\/\/www.sokisahtel.net\/en\/wp-json\/wp\/v2\/posts\/937\/revisions\/3040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sokisahtel.net\/en\/wp-json\/wp\/v2\/media\/2985"}],"wp:attachment":[{"href":"https:\/\/www.sokisahtel.net\/en\/wp-json\/wp\/v2\/media?parent=937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sokisahtel.net\/en\/wp-json\/wp\/v2\/categories?post=937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sokisahtel.net\/en\/wp-json\/wp\/v2\/tags?post=937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}