Sokisahtel – About Us

Sokisahtel is an Estonian women-founded and women-led sock shop chain that has turned socks into emotions. Since 2010, we have been offering people in Estonia joyful, colourful and high-quality socks. Over 1 million pairs of socks have found their way to Estonian feet from Sokisahtel.

The Sokisahtel Story

It all started with a simple question: why should a sock be boring? Sokisahtel founders Maarja and Piret believed that socks deserve more than the bottom of a drawer. A sock can be a gift, an emotion and simply a small way to express yourself.

In 2010, we opened our first sales points at Tartu Lõunakeskus and Tallinn Lasnamäe Centrum. The small sales counters quickly grew into shops, because people loved what we do. Today, Sokisahtel has 18 stores across Estonia and our team has over 50 dedicated people.

Sokisahtel sock shop in Tallinn Old Town
Sokisahtel Old Town shop
Sokisahtel sock shop in a shopping centre
Rocca al Mare Sokisahtel shop

Every Pair of Sokisahtel Socks Has Its Own Story

Sokisahtel socks are born from life itself. We draw inspiration from our customers’ wishes, Estonian holidays, funny moments and heartfelt stories. That’s why Sokisahtel socks aren’t just socks – each pair has its own character and meaning.

Our selection includes Father’s Day socks, sock horoscopes, Grandparents’ Day socks, Halloween socks and much more. Every Sokisahtel sock pair brings a smile and carries its own story.

Sokisahtel Design from Estonia, Quality from the World

Sokisahtel patterns and ideas are born here, in Estonia. Our designers draw each pattern and develop new products together with our clients and team. Production takes place in cooperation with 20 trusted factories around the world, including in Italy, Turkey, Portugal and Croatia. Each pair of socks goes through 10–15 pairs of hands before it reaches your drawer.

We are proud that Sokisahtel is a 100% Estonian company. Founded by women, led by women, and designed in Estonia. Our mission is to bring joy to everyday life through high-quality and eye-catching socks. Sokisahtel believes that even the smallest detail can make a day special.

Sokisahtel Suit Up socks collection
Suit Up dress socks

Sokisahtel Founders

Maarja Kasar - Sokisahtel co-founder
Maarja Kasar
Co-founder
Piret Ilver - Sokisahtel co-founder
Piret Ilver
Co-founder

Get in touch with Sokisahtel


Contact Us

Email: info@sokisahtel.net
Online shop: visit the shop
Our stores across Estonia: view on map

Follow us: Instagram | Facebook

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